Do I need to be on every social media platform?

Absolutely not! If you dedicated time to post, create content, blog and the list goes on, for every platform there is, your business would suffer. This is time taken away from what you do best.
It would be far greater to choose two platforms and do them well. Find out where your client spends most of their scrolling time and target them through that channel. If they follow you already, maybe offer them a discoutn by inviting two friends to like your page...recommendations are gold!
Knowing your client is key, but for so may reasons other than just targeting them on socials. But for this blog we will stick to the socials topic. 
My tip is, focus on two platforms and analyse your insights. Both Instagram and Facebook offer great analytics and by understanding these you cant go wrong.
And…..if you find that you would rather out source your marketing, I would love to help.
​Laura x