Absolutely not! If you dedicated time to post, create content, blog and the list goes on, for every platform there is, your business would suffer. This is time taken away from what you do best.
It would be far greater to choose two platforms and do them well. Find out where your client spends most of their scrolling time and target them through that channel. If they follow you already, maybe offer them a discoutn by inviting two friends to like your page...recommendations are gold!
Knowing your client is key, but for so may reasons other than just targeting them on socials. But for this blog we will stick to the socials topic.
My tip is, focus on two platforms and analyse your insights. Both Instagram and Facebook offer great analytics and by understanding these you cant go wrong.
And…..if you find that you would rather out source your marketing, I would love to help.
Organic SEO…or Paid…Why can’t we have both!
Yes you can….Search Engine Optimization is either helped by organic optimization or paid optimization or both.
If you want to rank on Google, on page one (who doesn’t) then you have to choose either one or both. But you definitely can’t wish and hope and dream to be there without paying or working for it.
Paid SEO can be very expensive and simply means you pay per click, pay for targeted ads and so on.
Organic SEO is where you work hard by creating fantastic content such as blogs, Facebook posts, IGTV, reels, use hashtags where possible and engage your audience…If your audience likes you then Google will love you.
So which is it? Well if you have the time then go Organic but if not pay someone to do it for you.
I can help with that....
So....you have a great business idea and you want to go BIG! But first you will need a name for this great idea. This is the part where lots of research is required. If you choose a name, just because you like the sound of it, chances are there will already be a business that has the same name. HINT....research every channel, Facebook, Instagram, Google. If the same name appears then its probably not a great name. It will make it harder to rank high on Google search and will also make it hard to find on socials as you are only new to the game. You will also struggle to purchase the domain as you will find every variation of the name is exhausted. Even though a business name seems like the fun part, you need to invest your time wisely on this and do your homework.
Is there a difference between marketing and mentoring?
Yes and no. Yes, if you look in the dictionary and no if you are working with a client.
When marketing a business you need to know how the business works, the goals and the people in the business. For me, the two go hand in hand. When I'm asked to do marketing for a client, I immediately ask them where they want to be in a year and what the end goal is. Are they after more sales, more clients, more time to themselves etc. No two businesses can be marketed the same way.
Marketing can mean many different things to many different people.