So....you have a great business idea and you want to go BIG! But first you will need a name for this great idea. This is the part where lots of research is required. If you choose a name, just because you like the sound of it, chances are there will already be a business that has the same name. HINT....research every channel, Facebook, Instagram, Google. If the same name appears then its probably not a great name. It will make it harder to rank high on Google search and will also make it hard to find on socials as you are only new to the game. You will also struggle to purchase the domain as you will find every variation of the name is exhausted. Even though a business name seems like the fun part, you need to invest your time wisely on this and do your homework. 

Is there a difference between marketing and mentoring?
Yes and no. Yes, if you look in the dictionary and no if you are working with a client.
When marketing a business you need to know how the business works, the goals and the people in the business. For me, the two go hand in hand. When I'm asked to do marketing for a client, I immediately ask them where they want to be in a year and what the end goal is. Are they after more sales, more clients, more time to themselves etc. No two businesses can be marketed the same way. 
Marketing can mean many different things to many different people.